Can Crepe De Licious use and license other marks or methods within the Territory?

According to the 2025 Crepe De Licious Franchise Disclosure Document, Crepe De Licious retains the right to use and license other proprietary and non-proprietary marks or methods within a franchisee's territory. These marks or methods must not be the same as or confusingly similar to the existing Crepe De Licious marks. This allowance extends to alternative channels of distribution or in the operation of businesses offering quick-service restaurants and related services, which may be similar to or different from the franchisee's Crepe De Licious Business.

This provision means that a Crepe De Licious franchisee's territory is not exclusive in the sense that the franchisor can introduce other brands or methods, even those that offer similar services, within the same territory. However, these new marks or methods must be distinct enough to avoid confusion with the Crepe De Licious brand. This could include Crepe De Licious licensing a different type of restaurant concept that also sells crepes but under a different name and style.

For a prospective franchisee, this clause introduces a level of risk. While the new ventures must use different marks, they could still compete for the same customer base within the franchisee's territory. It is important for potential franchisees to understand the scope of this right and how it might affect their business. Investigating the franchisor's plans for introducing or licensing other brands and methods in the future could be a crucial part of the due diligence process.