When did the Trademark License for Crepe De Licious begin?
Crepe_De_Licious Franchise · 2025 FDDAnswer from 2025 FDD Document
The Marks and the System are owned by Holdings, and are licensed exclusively to us. Holdings has granted us an exclusive license ("Trademark License") to use the Marks to franchise the System in the United States. The Trademark License is for ten years and began on December 23, 2014. It will automatically renew for subsequent ten-year periods provided we are not in default or do not materially breach the Trademark License agreement by engaging in any activity which damages the Marks or the goodwill of the System. If the Trademark License agreement is terminated, Holdings has agreed to license the use of the Marks directly to our franchisees until such time as each franchise agreement expires or is otherwise terminated. Holdings has registrations with the United States Patent and Trademark Office ("USPTO") for the following Marks:
Source: Item 13 — TRADEMARKS (FDD pages 43–45)
What This Means (2025 FDD)
According to Crepe De Licious's 2025 Franchise Disclosure Document, the Trademark License began on December 23, 2014. This license, granted by Holdings to Crepe De Licious, allows the company to franchise the Crepe De Licious system in the United States. The Trademark License has a term of ten years and will automatically renew for subsequent ten-year periods, provided Crepe De Licious is not in default or does not materially breach the agreement by damaging the Marks or the goodwill of the System.
This arrangement is significant for prospective franchisees because it confirms that Crepe De Licious has the legal right to license its trademarks to franchisees. The automatic renewal clause provides some assurance of long-term brand stability, but it's contingent on Crepe De Licious maintaining compliance with the Trademark License agreement. If the Trademark License agreement is terminated, Holdings has agreed to license the use of the Marks directly to Crepe De Licious franchisees until each franchise agreement expires or is otherwise terminated.
It is important for potential franchisees to understand the terms of the Trademark License, as its continuation is vital to the franchise system. Any issues that could jeopardize the Trademark License, such as breaches of the agreement or actions that damage the brand's goodwill, could ultimately affect the franchisees' ability to use the Crepe De Licious trademarks. Prospective franchisees should seek clarification from Crepe De Licious regarding any potential risks associated with the Trademark License and its renewal terms.