What trade names are Crepe De Licious franchisees permitted to use?

According to the 2025 Crepe De Licious Franchise Disclosure Document, franchisees are generally limited to operating under the trade name "Crepe de licious." However, Crepe De Licious may expressly authorize or require franchisees to use other trade names in writing. Franchisees are prohibited from adopting alternative, additional, or secondary trade names without obtaining prior express written consent from Crepe De Licious.

This policy ensures brand consistency across all Crepe De Licious locations, which is a common practice in franchising. By controlling the trade names used, Crepe De Licious aims to maintain a unified brand image and prevent franchisee actions that could dilute or damage the brand. This control extends to all aspects of the business, including the System Standards, which encompass mandatory and suggested specifications, policies, rules, techniques, and procedures for System operation usage.

For a prospective franchisee, this means they must operate their Crepe De Licious business under the approved trade name and cannot deviate without explicit written permission from the franchisor. This limitation is in place to protect the brand's identity and ensure that all locations present a consistent image to customers. Franchisees should seek clarification from Crepe De Licious regarding any potential exceptions or opportunities to use alternative trade names before signing the franchise agreement.