How is the Territory determined for a Crepe De Licious Restaurant or Kiosk?
Crepe_De_Licious Franchise · 2025 FDDAnswer from 2025 FDD Document
You must purchase or lease a retail space for your Restaurant or Kiosk which meets our standards and specifications for a Crepe de licious Restaurant or Kiosk ("Approved Location"). We must approve your Approved Location and lease terms before you sign a lease for a location. The Franchise Agreement for your Crepe de licious Franchise grants you the non-exclusive right to operate one Crepe de licious Restaurant or Kiosk from the Approved Location, or a Food Truck within the Territory. If you have not identified an Approved Location for your Restaurant or Kiosk when you sign the Franchise Agreement, as is typically the case, you and we will agree on the Approved Location in writing and amend the Franchise Agreement after you select and we approve the Approved Location. Although we may assist you in selecting a location for your Restaurant, Kiosk, or Food Truck, you are solely responsible for selecting the Approved Location and negotiating the lease or purchase term. You are not guaranteed any specific approved location, and you may not be able to obtain your top choice as your Approved Location. The Approved Location for your Restaurant, Kiosk, or Food Truck will be located within a specific area ("Territory"). The Territory is determined based on the geographic area and population properties within that area and other relevant demographic characteristics and will typically be at least a five mile radius around your Restaurant or Kiosk but will be an assigned list of zip codes for a Food Truck. You will not receive an exclusive territory. You may face competition from other franchisees, from outlets that we own, or from other channels of distribution or competitive brands that we control. You may also face competition from third party delivery or ghost kitchens related to or utilized by our franchise system. You may not sell products or services, or advertise products or services, within another franchisee's Territory. The Approved Location for a food truck will be located within a specific Territory based on zip codes and will vary depending on the specific market. There may be other specific territorial restrictions
Source: Item 12 — TERRITORY (FDD pages 40–43)
What This Means (2025 FDD)
According to Crepe De Licious's 2025 Franchise Disclosure Document, the territory for a Restaurant or Kiosk is not exclusive and is based on an Approved Location. The franchisee must purchase or lease a retail space that meets Crepe De Licious's standards, and Crepe De Licious must approve the location and lease terms before the franchisee signs the lease. The territory is determined by geographic area, population properties, and other relevant demographic characteristics. Typically, the territory will be at least a five-mile radius around the Restaurant or Kiosk. However, for a Food Truck, the territory will be an assigned list of zip codes.
Crepe De Licious does not grant exclusive territories, meaning franchisees may face competition from other franchisees, outlets owned by Crepe De Licious, other distribution channels, or competitive brands controlled by them. Franchisees may also face competition from third-party delivery services or ghost kitchens affiliated with the Crepe De Licious franchise system. Franchisees are restricted from selling or advertising products or services within another franchisee's territory. The territory for a food truck is based on zip codes and can vary depending on the specific market.
Crepe De Licious retains significant rights regarding territory. They and their affiliates can operate or license others to operate Crepe De Licious Restaurants, Kiosks, and Food Trucks outside the franchisee's territory, even if it affects the franchisee's operations. They also have the right to use the Internet and other means as a distribution channel. Franchisees need prior written approval to market independently on the Internet or conduct e-commerce. Crepe De Licious can also sell proprietary items through various retail locations, operate businesses at transportation and entertainment facilities, and use other marks or methods that are not confusingly similar to Crepe De Licious's marks, even within the franchisee's territory.
If a franchisee signs an Area Development Agreement, the agreement will specify the Development Area where the franchisee can locate potential sites for Crepe De Licious Restaurants, subject to Crepe De Licious's approval. The size and scope of the Development Area are determined on a case-by-case basis, considering factors such as market demand, demographics, traffic patterns, the location of other Crepe De Licious Restaurants, the franchisee's capabilities, the number of Restaurants to be developed, and Crepe De Licious's development plans. During the term of the Area Development Agreement, Crepe De Licious will not establish or operate, or license anyone other than the franchisee to establish or operate, a Crepe De Licious Restaurant in the Development Area, provided the franchisee complies with the Area Development Agreement and all Franchise Agreements.