What is a 'System Website' according to Crepe De Licious?
Crepe_De_Licious Franchise · 2025 FDDAnswer from 2025 FDD Document
We have established a System website ("System Website") for Crepe de licious Businesses which includes local pages for each franchisee. Your page will include information relating to your specific business location and select content that we provide from our System Website. Your page will also showcase Crepe de licious products and services. Your monthly technology fee includes website hosting fees. You may be requested to provide content for our Internet marketing, and you must follow our intranet and Internet usage rules, policies, and requirements. You may not establish or maintain any other website or engage in any other electronic marketing of products or services without our prior written approval. All such information shall be subject to our approval prior to posting. You may choose, however, to promote your Crepe de licious Business via alternate online strategies consistent with our policies and guidelines as contained in the Manual, which may be changed at our discretion. We have the right to review all online content on social media sites, blogs, in electronic communications, and on other online sites which are related to your Restaurant, Kiosk, or Food Truck or that contain our Marks, in order to protect the reputation and high quality associated with our Marks and brand. We may require you to remove any questionable usage or content involving our Marks. We may also require you to cease using our Marks on all such sites. We intend any franchisee website be accessed only through our home page. We retain the right to approve any linking or other use of our System Website.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 29–40)
What This Means (2025 FDD)
According to Crepe De Licious's 2025 Franchise Disclosure Document, the System Website is a website established by Crepe De Licious for its businesses, including local pages for each franchisee. These local pages contain information about the franchisee's specific business location and content provided by Crepe De Licious from its main System Website. The franchisee's page will also showcase Crepe de licious products and services. The monthly technology fee paid by franchisees covers the website hosting fees.
Franchisees may be asked to provide content for Internet marketing and must adhere to Crepe De Licious's intranet and Internet usage rules, policies, and requirements. Franchisees are restricted from creating or maintaining any other website or engaging in electronic marketing of products or services without prior written approval from Crepe De Licious. All online content is subject to Crepe De Licious's approval before posting.
However, franchisees have the option to promote their Crepe De Licious business through alternative online strategies that comply with the policies and guidelines outlined in the manual, which Crepe De Licious can change at its discretion. Crepe De Licious retains the right to review all online content on social media, blogs, electronic communications, and other online sites related to the franchisee's Restaurant, Kiosk, or Food Truck, especially if it contains Crepe De Licious's trademarks, to protect the brand's reputation. Crepe De Licious can require franchisees to remove any questionable content or cease using the trademarks on these sites. Crepe De Licious intends that franchisee websites be accessed only through their home page and retains the right to approve any linking or other use of their System Website.