In the Crepe De Licious System Protection Agreement, what is the significance of 'us,' 'we,' or 'our'?

According to Crepe De Licious's 2025 Franchise Disclosure Document, in the context of the System Protection Agreement, the terms 'us,' 'we,' or 'our' refer to Crepe Delicious Holding USA, Inc., a Delaware corporation, including its successors and assigns. This definition is crucial for understanding the agreement, as it clarifies to whom the protections and benefits of the agreement accrue.

The System Protection Agreement is designed to protect Crepe De Licious's interests, particularly its intellectual property and system. By defining 'us,' 'we,' or 'our' as Crepe Delicious Holding USA, Inc., the agreement ensures that the rights and protections outlined within it are enforceable by the company. This is particularly important in clauses related to non-disclosure, ownership of intellectual property, and restrictions on competitive activities.

For a prospective Crepe De Licious franchisee, understanding this definition is essential because it clarifies who they are agreeing to protect through the System Protection Agreement. It also highlights that the franchisee's obligations under the agreement extend not only to the current franchisor but also to any successors or assigns of Crepe Delicious Holding USA, Inc., ensuring long-term protection of the Crepe De Licious system and brand.