What is the 'System' that Crepe De Licious licenses to its franchisees?

According to Crepe De Licious's 2025 Franchise Disclosure Document, the 'System' refers to the methods, procedures, and intellectual property that Crepe De Licious licenses to its franchisees for establishing, developing, operating, and managing a Crepe De Licious Business. This system encompasses several key components that contribute to the brand's identity and operational standards.

The Crepe De Licious System includes the brand's Know-how, which consists of trade secrets and proprietary information related to the development, construction, marketing, and operation of the business. This Know-how covers methods, techniques, specifications, practices, policies, marketing strategies, and information that are integral to the System and outlined in the Manual. The System also incorporates proprietary programs and products, confidential operations manuals, and the operating system necessary to run the business effectively.

Furthermore, the distinguishing characteristics of the Crepe De Licious System involve distinctive elements such as exterior and interior design, decor, color schemes, fixtures, and furnishings. It also includes recipes, standards, and specifications for products, equipment, materials, and supplies, as well as uniform standards, specifications, and procedures for operations. The System also provides guidance on purchasing and sourcing, inventory and management control, training and assistance, and marketing and promotional programs. Crepe De Licious retains the right to modify, improve, and further develop the System over time.