What is the 'System' that Crepe De Licious franchisees are licensed to use?
Crepe_De_Licious Franchise · 2025 FDDAnswer from 2025 FDD Document
- 1.01 System and Marks. We have the right to use and to license to our franchisees a proprietary and distinctive system ("System") relating to the establishment and operation of Crepe de licious restaurants and kiosks which make and sell some or all of the following: crepe-based dishes and other specialty food items, gelato, beverage items and other items. We also have the right to use and to license to our franchisees certain service marks, trademarks, trade names, trade dress, logos, slogans and commercial symbols used to identify the restaurant or kiosk or particular items and services offered (collectively, the "Marks").
- 1.02 Desire to Franchise. You desire, upon the terms and conditions set forth in this Agreement, to obtain a license to use the System and Marks in the establishment and operation of a Crepe de licious unit ("Restaurant, Kiosk, or Food Truck") to engage in the business of making and selling some or all of the following: crepe-based dishes and other specialty food items, gelato, beverage items and other items ("Franchised Business"). We are willing, upon the terms and conditions set forth herein, to license you to establish and operate the Franchised Business using the Marks and the System in a Restaurant, Kiosk, or Food Truck at an approved location. Unless the context indicates otherwise, capitalized terms have the meaning ascribed to them in this Agreement.
Source: Item 22 — CONTRACTS (FDD page 57)
What This Means (2025 FDD)
According to Crepe De Licious's 2025 Franchise Disclosure Document, the 'System' that franchisees are licensed to use is a proprietary and distinctive system relating to the establishment and operation of Crepe de licious restaurants and kiosks. These restaurants and kiosks focus on making and selling crepe-based dishes, specialty food items, gelato, and various beverage items.
The distinguishing characteristics of the Crepe De Licious system include specific elements that define the brand's identity and operational standards. These include the distinctive exterior and interior design, decor, color schemes, fixtures, and furnishings of the restaurants. The system also encompasses standardized recipes, specifications for products, equipment, materials, and supplies, ensuring consistency across all franchise locations. Uniform operational standards, purchasing and sourcing procedures, and inventory and management control methods are also key components.
Furthermore, the Crepe De Licious system includes comprehensive training and assistance programs designed to support franchisees in effectively managing their businesses. Marketing and promotional programs are also part of the system, aimed at driving customer traffic and building brand awareness. It is important to note that Crepe De Licious retains the right to change, improve, and further develop the system over time, which may require franchisees to adapt to new standards and practices.