Can the Crepe De Licious system be changed during the franchise term?
Crepe_De_Licious Franchise · 2025 FDDAnswer from 2025 FDD Document
We offer franchises (" Crepe de licious Franchise(s)" or "Franchise(s)") for the use of our "CREPE DE LICIOUS" trademarks, trade names, service marks, and logos ("Marks") for the operation of Crepe de licious Businesses. Crepe de licious Businesses are operated under our proprietary Crepe de licious system ("System"). The System may be changed or modified by us throughout your ownership of the Franchise. Crepe de licious Businesses operate retail, quick-service Restaurants, Kiosks, and Food Trucks that make and sell some or all of the following: crepes, Panini sandwiches, gelato, gelato products, and other assorted food and drink items. Restaurants will typically be in-line or stand-alone locations ranging in size from 250 square feet to 4,000 square feet, Kiosks will typically be small structures with one or more open sides ranging from 200 to 600 square feet, and Food Trucks will typically be a small mobile food truck serving from one or two sides ranging from 12 to 16 feet in length. Typically, we require Kiosks, Food
Source: Item 1 — THE FRANCHISOR, AND ANY PARENT, PREDECESSORS, AND AFFILIATES (FDD pages 9–11)
What This Means (2025 FDD)
According to Crepe De Licious's 2025 Franchise Disclosure Document, the Crepe De Licious system can be changed or modified by the franchisor throughout the franchisee's ownership of the franchise. The Crepe De Licious system includes the trademarks, trade names, service marks, and logos used for the operation of Crepe De Licious Businesses. These businesses operate retail, quick-service Restaurants, Kiosks, and Food Trucks that make and sell crepes, Panini sandwiches, gelato, gelato products, and other assorted food and drink items.
This means that Crepe De Licious has the right to alter various aspects of the business model during the franchise term. These changes could include modifications to the menu, operational procedures, marketing strategies, or even the overall brand image. While such changes are common in franchising to adapt to market trends and consumer preferences, it's important for a prospective franchisee to understand that the system they initially invest in may evolve over time.
For a potential Crepe De Licious franchisee, this highlights the need to stay informed about any system changes implemented by the franchisor and to adapt their business accordingly. While the franchisor likely implements changes to improve the overall performance and competitiveness of the brand, franchisees should carefully evaluate the impact of these changes on their individual business and profitability. It would be prudent to discuss with existing franchisees how they have experienced system changes and how they have adapted to them.