What are the standards of honesty and integrity that a Crepe De Licious franchisee must adhere to?
Crepe_De_Licious Franchise · 2025 FDDAnswer from 2025 FDD Document
ases. You will not issue any press release or other public statements without our prior express written approval.
- (e) Contributions and Donations. You will not make any contributions or donations of items, services or money to any individual or entity, or provide any type of other benefit to any charitable, religious, political, social, civic or other type of organization (or to any individual on behalf on any organization) in the name of the Franchised Business or otherwise associate with any Mark, without our prior express written consent.
- (f) Marketing Approval. We may negotiate marketing programs with suppliers and obtain advertising allowances for doing so. We will review and approve advertising and your other approval requests under this Agreement and will not unreasonably delay our approvals or disapprovals allowed or required by this Agreement. If you violate any provision of this Section, in addition to all other remedies availabl
Source: Item 22 — CONTRACTS (FDD page 57)
What This Means (2025 FDD)
Based on the 2025 Crepe De Licious Franchise Disclosure Document, franchisees are expected to maintain certain standards of honesty and integrity, primarily revolving around upholding the brand's image, protecting proprietary information, and adhering to specific operational guidelines. These standards are embedded within various clauses of the franchise agreement, particularly concerning marketing, advertising, and community contributions. Crepe De Licious franchisees must obtain written consent before associating the brand with any charitable, religious, political, social, or civic organization. Unauthorized advertising or marketing activities can result in a fee of $500 per occurrence. These measures ensure that the franchisee acts in a manner that aligns with the franchisor's values and standards, maintaining a consistent brand image.
Furthermore, the agreement emphasizes the importance of protecting Crepe De Licious's intellectual property and system. Franchisees are prohibited from engaging in activities that could divert business away from the franchisor or other franchisees. This includes restrictions on operating or having an interest in a competitive business, with specific limitations on ownership percentages in publicly-traded companies. The franchisee must also adhere to confidentiality agreements, safeguarding trade secrets and proprietary information outlined in the operations manual. These stipulations are designed to prevent franchisees from exploiting the franchisor's knowledge and resources for their own benefit or to the detriment of the Crepe De Licious system.
In the event of a transfer of ownership, Crepe De Licious imposes conditions to ensure the ongoing integrity of the franchise network. The proposed transferee must meet the franchisor's current standards for new franchisees, undergo training, and sign the then-current franchise agreement. The franchisee must not be in default under any agreement with Crepe De Licious or its affiliates. Additionally, the transferring franchisee may be required to sign a non-compete agreement, preventing them from engaging in a competitive business within a specified radius of the franchised location and other Crepe De Licious businesses. These conditions aim to maintain the quality and consistency of the Crepe De Licious brand, even as ownership changes.