What standards of conduct must a Crepe De Licious franchisee maintain in their dealings?
Crepe_De_Licious Franchise · 2025 FDDAnswer from 2025 FDD Document
- 5.05 Restaurant, Kiosk, or Food Truck Image. You will at all times maintain your Restaurant, Kiosk, or Food Truck according to the System Standards, including those standards prescribed in the Operations Manual, such as standards and specifications relating to the safety, maintenance, cleanliness, sanitation, function and appearance of the Restaurant, Kiosk, or Food Truck and your equipment and signs, as well as the requirement that the employees of the Restaurant, Kiosk, or Food Truck will be required to wear uniforms and to maintain a standard of appearance while employed at the Restaurant, Kiosk, or Food Truck. You will maintain and operate the Restaurant, Kiosk, or Food Truck in a good, clean, wholesome manner.
- 5.06 Goodwill. You will use reasonable efforts to protect, maintain and promote the trade name "Crepe de licious" (or other trade name we approve) and our distinguishing characteristics, the other Marks and the System. You will not permit or allow your officers, directors, owners, Designated Managers, employees, representatives or agents to engage in conduct which is unlawful or damaging to the goodwill or public image of the Marks or System. You will participate in all quality assurance, customer service and customer satisfaction programs we require in good faith. You will follow System Standards for identification of your operations and for you to avoid confusion on the part of customers, creditors, lenders, investors and the public as to the ownership and operation of the Franchised Business.
- 5.07 Quality and Customer Service Standards. All items and services you provide under this Franchise will be of high quality, and will conform to the quality and customer service standards we may establish from time to time.
- 5.08 Maintenance of Restaurant, Kiosk, or Food Truck. You will install and maintain at the Restaurant, Kiosk, or Food Truck, at your expense, all furnishings, fixtures, equipment, and signs as required by the System Standards. You will not install or permit to be installed on or about the
Source: Item 22 — CONTRACTS (FDD page 57)
What This Means (2025 FDD)
According to Crepe De Licious's 2025 Franchise Disclosure Document, franchisees must adhere to specific standards of conduct to protect the brand's image and maintain consistent quality. Franchisees are required to use reasonable efforts to protect, maintain, and promote the Crepe De Licious trade name, distinguishing characteristics, Marks, and the System. This includes ensuring that their officers, directors, owners, designated managers, employees, representatives, or agents do not engage in any unlawful conduct or actions that could damage the goodwill or public image of the Marks or System. Franchisees must also participate in all quality assurance, customer service, and customer satisfaction programs required by Crepe De Licious in good faith. These measures aim to ensure consistent quality and customer experience across all franchise locations.
Crepe De Licious franchisees must also follow System Standards to avoid confusion among customers, creditors, lenders, investors, and the public regarding the ownership and operation of the franchised business. This involves maintaining the Restaurant, Kiosk, or Food Truck according to System Standards, including those standards prescribed in the Operations Manual, such as standards and specifications relating to the safety, maintenance, cleanliness, sanitation, function and appearance of the Restaurant, Kiosk, or Food Truck and your equipment and signs. Employees must wear uniforms and maintain a standard of appearance while employed at the Restaurant, Kiosk, or Food Truck. The franchisee is responsible for operating the Restaurant, Kiosk, or Food Truck in a good, clean, wholesome manner.
Furthermore, all items and services provided by the Crepe De Licious franchisee must be of high quality and conform to the quality and customer service standards established by Crepe De Licious. Franchisees are also responsible for installing and maintaining all furnishings, fixtures, equipment, and signs as required by the System Standards at their own expense. These requirements ensure that each Crepe De Licious location reflects the brand's standards and provides a consistent experience for customers, which is a common practice in franchising to maintain brand integrity and customer loyalty.