What standard of conduct must a Crepe De Licious franchisee maintain in dealings with various parties?
Crepe_De_Licious Franchise · 2025 FDDAnswer from 2025 FDD Document
ases. You will not issue any press release or other public statements without our prior express written approval.
- (e) Contributions and Donations. You will not make any contributions or donations of items, services or money to any individual or entity, or provide any type of other benefit to any charitable, religious, political, social, civic or other type of organization (or to any individual on behalf on any organization) in the name of the Franchised Business or otherwise associate with any Mark, without our prior express written consent.
- (f) Marketing Approval. We may negotiate marketing programs with suppliers and obtain advertising allowances for doing so. We will review and approve advertising and your other approval requests under this Agreement and will not unreasonably delay our approvals or disapprovals allowed or required by this Agreement. If you violate any provision of this Section, in addition to all other remedies available to us, you will pay an unauthorized advertising fee of $500 per occurrence to the Advertising Fund to offset the damage caused by your breach.
- 5.14 Telephone. You will obtain a telephone number for exclusive use in connection with the Franchised Business, and this telephone number will be deemed to be our property.
- 5.15 Directory Listings. You will obtain and maintain at your expense white pages and yellow pages listings for the Restaurant, Kiosk, or Food Truck, as required by System Standards, and in the form provided by or expressly approved by us, in the principal telephone directory serving your Approved Location. If other Crepe de licious franchisees are served by the same directory, we may require a group listing of all franchised businesses in the area, and, in that case, the costs of the listing will be reasonably allocated among these franchised businesses. You will timely pay your share of these costs.
- 5.16 Internet Listing. You will not, directly or indirectly, create or maintain an Internet web page, website address or Internet directory listing relating in any way to your Restaurant, Kiosk, or Food Truck, or which uses any Marks. You are prohibited from conducting any aspect of the Franchised Business through the Internet (except email communications). You are strictly prohibited from promoting your Restaurant, Kiosk, or Food Truck and using the Marks in any manner on social media, networking, discount, blogs or other network communications or other online sites, including, but not limited to, Facebook, LinkedIn and Twitter, without our prior written consent. We have the right to review all content on any such online site.
- 5.17 Digital Signage Displays. You are required to purchase and maintain televisions for digital signage displays as set forth in our Operations Manual and pay all related network set-up fees, annual license fees and annual maintenance fees.
- 5.18 Hours of Operation. You will keep the Restaurant, Kiosk, or Food Truck open and in normal operation for the minimum hours and/or days as required by the System Standards, to the extent consistent with local law and your lease.
- 5.19 Conferences. You or your owner or Designated Manager will attend each conference and pay the applicable conference fee, if and when we sponsor a conference. Mandatory training for franchisees or their Designated Managers may be held at a conference. The conference fee will be the same for all of our franchisees, but may be based on the number of Restaurants, Kiosks, or Food Trucks each franchisee has or the number of attendees each franchisee sends to the conference. You will receive reasonable notice of each conference. You will be responsible for all travel, transportation, lodging, meals, and incidental expenses and compensation of the people you send to any conference.
Source: Item 22 — CONTRACTS (FDD page 57)
What This Means (2025 FDD)
According to Crepe De Licious's 2025 Franchise Disclosure Document, franchisees must adhere to specific standards of conduct in their operations and interactions with various parties. Crepe De Licious retains significant control over the brand's image and operations, limiting the franchisee's autonomy in several areas. Franchisees cannot make unauthorized contributions or donations in the name of the business without prior written consent from Crepe De Licious. This ensures that all charitable activities align with the brand's values and strategies. Franchisees must also secure approval for marketing programs, although Crepe De Licious commits to not unreasonably delay these approvals. Unauthorized advertising results in a fee of $500 per occurrence, payable to the Advertising Fund. This provision aims to maintain consistent marketing practices and protect the brand's integrity.
Franchisees are required to use a dedicated telephone number for the business, which is considered the property of Crepe De Licious. They must also maintain directory listings as per System Standards, with the format approved by Crepe De Licious. If multiple franchises are in the same directory area, Crepe De Licious may require a group listing, with costs reasonably allocated among the franchisees. Franchisees are prohibited from creating or maintaining any Internet presence related to their location or using any Marks without explicit permission. This restriction extends to conducting any business operations online, except for email communications. These measures ensure uniformity and control over the brand's online representation.
Crepe De Licious reserves the right to modify standards for individual franchisees based on specific circumstances, local conditions, or business practices. Franchisees do not have rights or claims against Crepe De Licious for variations granted to other franchisees and are not entitled to similar variations. This flexibility allows Crepe De Licious to adapt to diverse market conditions while maintaining overall brand consistency. Franchisees must also cooperate in maintaining registrations and prosecuting applications for the Marks. These stipulations collectively ensure that franchisees operate within a framework that protects the brand's reputation and operational standards, while also allowing Crepe De Licious to adapt to changing market conditions and maintain control over its brand and system.