What is the standard for Crepe De Licious's approval or disapproval of advertising requests?
Crepe_De_Licious Franchise · 2025 FDDAnswer from 2025 FDD Document
s written consent.
- (f) Marketing Approval. We may negotiate marketing programs with suppliers and obtain advertising allowances for doing so. We will review and approve advertising and your other approval requests under this Agreement and will not unreasonably delay our approvals or disapprovals allowed or required by this Agreement. If you violate any provision of this Section, in addition to all other remedies availabl
Source: Item 22 — CONTRACTS (FDD page 57)
What This Means (2025 FDD)
According to Crepe De Licious's 2025 Franchise Disclosure Document, the franchisor will review and approve advertising and other approval requests required by the Franchise Agreement. Crepe De Licious agrees that it will not unreasonably delay approvals or disapprovals. This indicates that while franchisees must seek approval for advertising materials, Crepe De Licious is bound to provide a timely response and is not allowed to deny requests without a reasonable basis.
This clause protects the franchisee to some extent, preventing the franchisor from arbitrarily blocking advertising efforts. However, the term "unreasonably delay" is subjective and could potentially lead to disputes. It is in the franchisee's best interest to maintain open communication with Crepe De Licious and to submit advertising requests well in advance of planned campaigns to allow sufficient time for review and revisions, if needed.
Furthermore, the agreement stipulates that if a franchisee violates the advertising terms, they will be charged an unauthorized advertising fee of $500 per occurrence. This fee underscores the importance of adhering to the franchisor's advertising guidelines and obtaining necessary approvals. Franchisees should carefully review the advertising guidelines and approval processes outlined in the Franchise Agreement and Operations Manual to avoid incurring these fees.