Does Crepe De Licious retain the right to use the Internet as a channel of distribution?
Crepe_De_Licious Franchise · 2025 FDDAnswer from 2025 FDD Document
We, and our affiliates, have the right to operate, and to license others to operate, Crepe de licious Restaurants, Kiosks, and Food Trucks at any location outside the Territory, even if doing so will or might affect your operation of your Crepe de licious Restaurant, Kiosk, and Food Truck. We retain the right, for ourselves and our affiliates, on any terms we deem advisable, and without granting you any rights:
1 to own, franchise, establish and/or operate, and license others to establish and operate, businesses using the Marks and System outside of the Territory, regardless of the proximity to your Crepe de licious Restaurant, Kiosk, or Food Truck (even if there may be some impact to your Crepe de licious Business);
2 to use the Internet and other means as a channel of distribution for us, and you may not independently market on the Internet or conduct e-commerce without our prior written approval and subject to the policies and procedures in our Operations Manual;
Source: Item 12 — TERRITORY (FDD pages 40–43)
What This Means (2025 FDD)
According to Crepe De Licious's 2025 Franchise Disclosure Document, the company retains the right to use the internet as a distribution channel. Specifically, Crepe De Licious reserves the right to market and sell its products through the internet for its own benefit.
This means that while franchisees are generally restricted from independently marketing online or conducting e-commerce without prior approval, Crepe De Licious can operate its own online sales channels. Franchisees need to adhere to the policies and procedures outlined in the operations manual regarding any online activities they are permitted to undertake.
This arrangement is fairly common in franchising, allowing the franchisor to manage brand consistency and online presence while franchisees focus on local operations. However, it's crucial for potential Crepe De Licious franchisees to understand the extent of these restrictions and how they might impact their ability to market their specific location online. Franchisees should inquire about the specific policies governing online promotion and e-commerce to fully understand their limitations and obligations.