Does Crepe De Licious reserve the right to establish minimum and maximum resale prices?
Crepe_De_Licious Franchise · 2025 FDDAnswer from 2025 FDD Document
You must sell or offer for sale only those products and services authorized by us, and which meet our standards and specifications. Authorized products or menu offerings may differ among our franchisees, and may vary depending on the operating season, geographic location and/or size of your Restaurant, Kiosk, or Food Truck or other factors. You must follow our policies, procedures, methods, and techniques. You must sell or offer for sale all types of products and services specified by us. We may change or add to our required products and services, at our discretion, with prior notice to you. There are no limits on our right to make such changes. If we change or add to our required products and services, the changes or additions will remain in permanent effect, unless we specify otherwise. The amount you must pay for the changes or additions will depend upon the nature and type of changes or additions. You must discontinue selling and offering for sale any products and services that we disapprove. We reserve the right to establish minimum and maximum resale prices for use with multi-area marketing programs and special price promotions in accordance with the law.
Source: Item 16 — RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL (FDD pages 47–48)
What This Means (2025 FDD)
According to Crepe De Licious's 2025 Franchise Disclosure Document, Crepe De Licious retains the right to set both minimum and maximum resale prices. However, this right is specifically limited to use with multi-area marketing programs and special price promotions, and must be in accordance with the law.
This means that while Crepe De Licious franchisees generally have autonomy over their pricing, Crepe De Licious can intervene to control pricing during larger marketing initiatives or promotions. This is a fairly common practice in franchising, allowing the franchisor to ensure consistent pricing and protect the brand image across different locations during specific campaigns.
For a prospective franchisee, this implies that while day-to-day pricing decisions are likely within their control, they must adhere to any minimum or maximum prices set by Crepe De Licious during multi-area marketing programs or special promotions. Franchisees should ensure they understand the scope and frequency of these potential price controls and how they might impact their profitability during those periods.