What is the penalty for using unapproved advertising materials as a Crepe De Licious franchisee?

According to the 2025 Crepe De Licious Franchise Disclosure Document, franchisees who violate the section regarding marketing approval, specifically by using unapproved advertising, will incur a penalty. In addition to any other legal remedies available to Crepe De Licious, the franchisee must pay an unauthorized advertising fee. This fee is set at $500 per occurrence and is payable to the Advertising Fund.

This penalty is designed to offset the damage that Crepe De Licious believes is caused by the franchisee's breach of the agreement. By mandating that franchisees use only approved advertising materials, Crepe De Licious aims to maintain brand consistency and control the messaging associated with the brand.

For a prospective Crepe De Licious franchisee, this means that all advertising and marketing materials must be submitted for approval before use. Failure to obtain approval can result in a $500 fine for each instance of unapproved advertising, which can quickly add up if a franchisee repeatedly uses non-compliant materials. This highlights the importance of adhering to Crepe De Licious's marketing guidelines and approval processes to avoid these penalties.