Who owns the telephone number obtained for the Crepe De Licious Franchised Business?
Crepe_De_Licious Franchise · 2025 FDDAnswer from 2025 FDD Document
5.14 Telephone. You will obtain a telephone number for exclusive use in connection with the Franchised Business, and this telephone number will be deemed to be our property.
5.15 Directory Listings. You will obtain and maintain at your expense white pages and yellow pages listings for the Restaurant, Kiosk, or Food Truck, as required by System Standards, and in the form provided by or expressly approved by us, in the principal telephone directory serving your Approved Location.
Source: Item 22 — CONTRACTS (FDD page 57)
What This Means (2025 FDD)
According to Crepe De Licious's 2025 Franchise Disclosure Document, Crepe De Licious requires franchisees to obtain a telephone number for exclusive use in connection with their Franchised Business. However, the FDD states that this telephone number will be deemed the property of Crepe De Licious itself.
This means that while the franchisee is responsible for obtaining and maintaining the phone line, Crepe De Licious retains ownership of the number. This is a fairly common practice in franchising, allowing the franchisor to maintain brand consistency and control over customer communications. If a franchisee leaves the system, Crepe De Licious retains the phone number.
Prospective franchisees should consider the implications of this policy. While it ensures consistency across the brand, it also means that the phone number, and any associated goodwill built up over time, reverts to Crepe De Licious if the franchise agreement is terminated or not renewed. Franchisees are also required to obtain and maintain white and yellow pages listings for their Restaurant, Kiosk, or Food Truck.