Can Crepe De Licious obtain advertising allowances?
Crepe_De_Licious Franchise · 2025 FDDAnswer from 2025 FDD Document
the name of the Franchised Business or otherwise associate with any Mark, without our prior express written consent.
- (f) Marketing Approval. We may negotiate marketing programs with suppliers and obtain advertising allowances for doing so. We will review and approve advertising and your other approval requests under this Agreement and will not unreasonably delay our approvals or disapprovals allowed or required by this Agreement. If you violate any provision of this Section, in addition to all other remedies availabl
Source: Item 22 — CONTRACTS (FDD page 57)
What This Means (2025 FDD)
According to the 2025 Crepe De Licious Franchise Disclosure Document, Crepe De Licious as the franchisor, may negotiate marketing programs with suppliers and obtain advertising allowances for doing so. This indicates that Crepe De Licious retains the right to negotiate and secure advertising allowances from suppliers, potentially benefiting the overall marketing efforts of the franchise system.
However, the franchisee does not have the explicit right to directly obtain these allowances. Instead, Crepe De Licious manages these negotiations. This arrangement is fairly common in franchising, where the franchisor leverages its brand power and network to secure better deals with suppliers, including advertising allowances.
If a franchisee violates any advertising provision, they will pay an unauthorized advertising fee of $500 per occurrence to the Advertising Fund to offset the damage caused by the breach. This highlights the importance of adhering to the franchisor's marketing guidelines and obtaining necessary approvals for advertising initiatives. This fee underscores the franchisor's control over advertising and the financial consequences of unauthorized marketing activities.