What is the minimum amount a Crepe De Licious franchisee must spend on local advertising each month?
Crepe_De_Licious Franchise · 2025 FDDAnswer from 2025 FDD Document
0%.
Local Advertising
In addition to the Advertising Fund Contribution, you must spend the greater of $500 or 1% of your Gross Revenues on local advertising each month ("Local Advertising Requirement"). If you fail to spend the Local Advertising Requirement, you will be required to pay the difference to us, or if established, the Advertising Fund. You agree, at your sole cost and expense, to issue and offer such rebates, giveaways, and other promotions in accordance with advertising programs established by us, and further agree to honor the rebates, giveaways, and other promotions issued by other Crepe de licious franchisees under any such program, so long as such compliance does not contravene any applicable law, rule, or regulation. You will not create or issue any gift cards/certificates and will only sell gift cards/certificates that have been issued or sponsored by us and which are accepted at all Crepe de licious Businesses, and you will not issue coupons or discounts of any type
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 29–40)
What This Means (2025 FDD)
According to Crepe De Licious's 2025 Franchise Disclosure Document, franchisees are required to spend a minimum amount on local advertising each month. This is in addition to the advertising fees paid to the national advertising fund.
The minimum a Crepe De Licious franchisee must spend is the greater of $500 or 1% of the gross revenues. If a franchisee fails to meet this local advertising requirement, they must pay the difference to Crepe De Licious or, if established, to the Advertising Fund.
This local advertising requirement ensures that franchisees actively promote their individual locations within their communities. However, Crepe De Licious retains control over the advertising and promotions that franchisees can use. Franchisees must adhere to the franchisor's advertising programs and obtain approval before issuing any coupons or discounts. This allows Crepe De Licious to maintain brand consistency and quality control across all franchise locations.