What are the 'Marks' associated with a Crepe De Licious franchise?

According to Crepe De Licious's 2025 Franchise Disclosure Document, the 'Marks' encompass various elements used to identify the franchise. These include logotypes, service marks, and trademarks currently or in the future involved in the operation of a Crepe De Licious business. Specifically, the 'Marks' include "CREPE DE LICIOUS" along with any other trademarks, service marks, or trade names that Crepe De Licious designates for use by its franchisees. The term also extends to any distinctive trade dress that identifies a Crepe De Licious business, whether existing now or created later.

These 'Marks' are part of the Intellectual Property that Crepe De Licious licenses to its franchisees. This license allows franchisees to operate their businesses under the established brand identity. However, Crepe De Licious retains significant rights to use these 'Marks' in various ways, including licensing them to others outside the franchisee's territory, using them in alternative channels of distribution, or at facilities like airports and malls.

For a prospective franchisee, understanding the scope and limitations of the 'Marks' is crucial. While franchisees have the right to use the 'Marks' to operate their business, they must also recognize that Crepe De Licious retains broad control over their use. This can impact a franchisee's business if Crepe De Licious decides to expand its brand presence through other channels or locations, potentially creating competition within or near the franchisee's territory.