What are the 'Marketing Programs' that a Crepe De Licious franchisee must participate in?

According to the 2025 Crepe De Licious Franchise Disclosure Document, the franchisor provides templates for certain promotional and advertising materials and consultation in connection with the grand opening marketing for the Restaurant, Kiosk, or Food Truck, which promotion and marketing will be conducted at the franchisee's expense. This means that while Crepe De Licious offers support and materials for the initial grand opening marketing campaign, the franchisee is responsible for covering the costs associated with these marketing activities.

While the FDD mentions grand opening marketing, it does not provide details on required ongoing marketing programs. It is common in franchising for franchisors to mandate participation in marketing programs to maintain brand consistency and drive sales across the network. These programs often involve contributions to a marketing fund and adherence to specific advertising guidelines.

A prospective Crepe De Licious franchisee should inquire about any required ongoing marketing programs, including the types of programs, the contribution amounts or percentages, and the level of control a franchisee has over local marketing efforts. Understanding these obligations is crucial for budgeting and assessing the overall cost of operating a Crepe De Licious franchise.