Does Crepe De Licious maintain websites to advertise and promote Crepe De Licious Franchises?
Crepe_De_Licious Franchise · 2025 FDDAnswer from 2025 FDD Document
- 5 Maintain and administer one or more websites to advertise, market, and promote Crepe de licious Franchises and the products and services offered (each a "System Website") (See Franchise Agreement – Section 7.16).
We have established a System website ("System Website") for Crepe de licious Businesses which includes local pages for each franchisee. Your page will include information relating to your specific business location and select content that we provide from our System Website. Your page will also showcase Crepe de licious products and services. Your monthly technology fee includes website hosting fees. You may be requested to provide content for our Internet marketing, and you must follow our intranet and Internet usage rules, policies, and requirements. You may not establish or maintain any other website or engage in any other electronic marketing of products or services without our prior written approval. All such information shall be subject to our approval prior to posting. You may choose, however, to promote your Crepe de licious Business via alternate online strategies consistent with our policies and guidelines as contained in the Manual, which may be changed at our discretion. We have the right to review all online content on social media sites, blogs, in electronic communications, and on other online sites which are related to your Restaurant, Kiosk, or Food Truck or that contain our Marks, in order to protect the reputation and high quality associated with our Marks and brand. We may require you to remove any questionable usage or content involving our Marks. We may also require you to cease using our Marks on all such sites. We intend any franchisee website be accessed only through our home page. We retain the right to approve any linking or other use of our System Website.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 29–40)
What This Means (2025 FDD)
According to the 2025 Crepe De Licious FDD, Crepe De Licious maintains one or more System Websites to advertise, market, and promote Crepe De Licious franchises, as well as the products and services they offer. The franchisor has established a System Website for Crepe De Licious businesses, including local pages for each franchisee. These local pages include information relating to the franchisee's specific business location and content provided by Crepe De Licious from its System Website, and showcase Crepe De Licious products and services. The franchisee's monthly technology fee includes website hosting fees.
Crepe De Licious may request franchisees to provide content for internet marketing, and franchisees must adhere to the franchisor's intranet and Internet usage rules, policies, and requirements. Franchisees are restricted from establishing or maintaining any other website or engaging in electronic marketing of products or services without prior written approval from Crepe De Licious. All online content is subject to the franchisor's approval before posting.
However, franchisees can promote their Crepe De Licious business through alternate online strategies that align with the policies and guidelines outlined in the manual, which Crepe De Licious may change at its discretion. Crepe De Licious retains the right to review all online content on social media sites, blogs, in electronic communications, and on other online sites related to the franchisee's restaurant, kiosk, or food truck, or that contain the franchisor's Marks. Crepe De Licious may require franchisees to remove any questionable usage or content involving its Marks and may also require franchisees to cease using its Marks on all such sites. Crepe De Licious intends that any franchisee website be accessed only through its home page and retains the right to approve any linking or other use of its System Website.