What is included in the proprietary and distinctive system that Crepe De Licious franchisees are licensed to use?
Crepe_De_Licious Franchise · 2025 FDDAnswer from 2025 FDD Document
- A. We have the right to use and to license to our franchisees a proprietary and distinctive system ("System") relating to the establishment and operation of Crepe de licious restaurants and kiosks (each a "Crepe Delicious Restaurant") which make and sell some or all of the following: crepe-based dishes and other specialty food items, gelato, beverage items and other items. We also have the right to use and to license to our franchisees certain service marks, trademarks, trade names, trade dress, logos, slogans and commercial symbols used to identify the restaurant or kiosk or particular items and services offered (collectively, the "Marks").
- B. The distinguishing characteristics of the System include distinctive exterior and interior design, decor, color schemes, fixtures, and furnishings; recipes, standards and specifications for products, equipment, materials, and supplies; uniform standards, specifications, and procedures for operations; purchasing and sourcing procedures; procedures for inventory and management control; training and assistance; and marketing and promotional programs; all of which may be changed, improved, and further developed by Franchisor from time to time.
- C. The System is identified by means of certain indicia of origin, emblems, trade names, service marks, logos, and trademarks, including applications and/or registrations therefor, as are now designated and may hereafter be designated by Franchisor in writing for use in connection with the System including the marks "Crepe Delicious" and other marks (the "Marks").
- D. Area Developer desires to obtain certain development rights to open and operate Crepe Delicious Restaurants under the System and the Marks, as well as to receive other assistance provided by Franchisor in connection therewith.
NOW THEREFORE, the parties agree as follows:
Source: Item 22 — CONTRACTS (FDD page 57)
What This Means (2025 FDD)
According to Crepe De Licious's 2025 Franchise Disclosure Document, the franchisor has the right to license to its franchisees a proprietary and distinctive system relating to the establishment and operation of Crepe De Licious restaurants and kiosks. This system is used for making and selling crepe-based dishes, specialty food items, gelato, and beverages. The franchise agreement outlines that the franchisee is obtaining a license to use this system in their Crepe De Licious unit.
The distinguishing characteristics of the Crepe De Licious system include various elements that contribute to the brand's identity and operational standards. These include distinctive exterior and interior designs, decor, color schemes, fixtures, and furnishings. The system also encompasses recipes, standards, and specifications for products, equipment, materials, and supplies, ensuring consistency across all franchise locations. Uniform standards, specifications, and procedures for operations are also part of the system, along with purchasing and sourcing procedures to maintain quality and cost-effectiveness.
Furthermore, the Crepe De Licious system includes procedures for inventory and management control, which are essential for efficient business operations. Training and assistance are provided to franchisees to ensure they can effectively implement the system. The system also incorporates marketing and promotional programs designed to attract and retain customers. The FDD states that all these elements may be changed, improved, and further developed by Crepe De Licious from time to time, allowing for adaptation and innovation within the franchise system.