What happens if a Crepe De Licious franchisee uses advertising that has not been approved?

According to the 2025 Crepe De Licious Franchise Disclosure Document, if a franchisee violates the section regarding marketing approval by using unauthorized advertising, Crepe De Licious has specific recourse. In addition to any other legal remedies available to them, Crepe De Licious will require the franchisee to pay an unauthorized advertising fee. This fee is set at $500 per occurrence.

This fee is designated to go into the Advertising Fund, which Crepe De Licious uses to offset the damage caused by the franchisee's breach of the agreement. This means that if a franchisee runs an unapproved advertisement, they will be fined $500 for each instance the advertisement runs, and the money will be used to correct any potential damage to the brand's image or marketing strategy.

This policy highlights the importance of adhering to Crepe De Licious's marketing guidelines and obtaining necessary approvals before launching any advertising campaigns. It also demonstrates the franchisor's commitment to maintaining brand consistency and controlling marketing efforts across all franchise locations. Franchisees should ensure they fully understand and comply with these requirements to avoid incurring these fees.