What is the Crepe De Licious franchisee's obligation regarding the public image of the business?
Crepe_De_Licious Franchise · 2025 FDDAnswer from 2025 FDD Document
- 5.05 Restaurant, Kiosk, or Food Truck Image. You will at all times maintain your Restaurant, Kiosk, or Food Truck according
- (e) Contributions and Donations.
You will not make any contributions or donations of items, services or money to any individual or entity, or provide any type of other benefit to any charitable, religious, political, social, civic or other type of organization (or to any individual on behalf on any organization) in the name of the Franchised Business or otherwise associate with any Mark, without our prior express written consent.
5.14 Telephone. You will obtain a telephone number for exclusive use in connection with the Franchised Business, and this telephone number will be deemed to be our property.
5.15 Directory Listings. You will obtain and maintain at your expense white pages and yellow pages listings for the Restaurant, Kiosk, or Food Truck, as required by System Standards, and in the form provided by or expressly approved by us, in the principal telephone directory serving your Approved Location.
5.16 Internet Listing. You will not, directly or indirectly, create or maintain an Internet web page, website address or Internet directory listing relating in any way to your Restaurant, Kiosk, or Food Truck, or which uses any Marks.
You are prohibited from conducting any aspect of the Franchised Business through the Internet (except email communications).
Source: Item 22 — CONTRACTS (FDD page 57)
What This Means (2025 FDD)
According to the 2025 Crepe De Licious Franchise Disclosure Document, franchisees must maintain the image of their Restaurant, Kiosk, or Food Truck at all times. This obligation ensures that each location reflects positively on the Crepe De Licious brand.
Specifically, franchisees are restricted from making contributions or donations of items, services, or money to any organization or individual in the name of the Franchised Business or associating with any Mark without prior written consent from Crepe De Licious. This provision allows Crepe De Licious to control its brand image and prevent unauthorized associations.
Additionally, franchisees must obtain a telephone number exclusively for the Franchised Business, which is considered the property of Crepe De Licious. Franchisees are also required to maintain white pages and yellow pages listings as per System Standards, in a form approved by Crepe De Licious. Furthermore, franchisees are prohibited from creating or maintaining any Internet presence, including web pages or directory listings, that relate to their location or use any Crepe De Licious Marks, and they cannot conduct any business operations via the internet, except for email communications. These measures ensure a consistent and controlled brand image across all locations and online platforms.