Can a Crepe De Licious franchisee use any Mark with any prefix or suffix?
Crepe_De_Licious Franchise · 2025 FDDAnswer from 2025 FDD Document
2.02 Limitations on Grant.
- (b) Trade Name. The Franchise granted by this Agreement is limited to establishment and operation of the Franchised Business only under the trade name "Crepe de licious" or other trade name that we expressly authorize or require in writing. You will not adopt alternative, additional or secondary trade names unless you have our prior express written consent.
Source: Item 22 — CONTRACTS (FDD page 57)
What This Means (2025 FDD)
According to the 2025 Crepe De Licious Franchise Disclosure Document, franchisees are limited in their use of the brand's trademarks and trade names. The franchise agreement specifies that franchisees can only operate their Franchised Business under the trade name "Crepe de licious" or another trade name that the franchisor expressly authorizes or requires in writing.
This means a franchisee cannot independently alter the Crepe De Licious name or create variations using prefixes, suffixes, or other modifications without explicit written permission from Crepe De Licious. This restriction is in place to protect the brand's identity and ensure consistent representation across all franchise locations. Unauthorized use of trademarks can lead to legal issues and damage the brand's reputation.
Crepe De Licious maintains control over its Marks, as they or their affiliates own all rights, title, and interest in them. Franchisees do not acquire any proprietary interest in the Marks and cannot challenge the ownership or the right to use them. The right to use the Marks is granted as a nonexclusive license solely under the franchise agreement. Franchisees must also display the Marks and provide notice of trademark registration as required in the Operations Manual.
This level of control is typical in franchising, where maintaining brand consistency is crucial. Prospective Crepe De Licious franchisees should be aware of these limitations and ensure they adhere to the approved trade names and branding guidelines to remain in compliance with the franchise agreement.