Is a Crepe De Licious franchisee required to take steps to preserve the goodwill of the Marks?
Crepe_De_Licious Franchise · 2025 FDDAnswer from 2025 FDD Document
- 5.06 Goodwill. You will use reasonable efforts to protect, maintain and promote the trade name "Crepe de licious" (or other trade name we approve) and our distinguishing characteristics, the other Marks and the System. You will not permit or allow your officers, directors, owners, Designated Managers, employees, representatives or agents to engage in conduct which is unlawful or damaging to the goodwill or public image of the Marks or System. You will participate in all quality assurance, customer service and customer satisfaction programs we require in good faith. You will follow System Standards for identification of your operations and for you to avoid confusion on the part of customers, creditors, lenders, investors and the public as to the ownership and operation of the Franchised Business.
Source: Item 22 — CONTRACTS (FDD page 57)
What This Means (2025 FDD)
According to Crepe De Licious's 2025 Franchise Disclosure Document, franchisees are required to take actions to protect the goodwill associated with the brand's trademarks and overall system. Specifically, franchisees must make reasonable efforts to protect, maintain, and promote the Crepe De Licious trade name, distinguishing characteristics, the Marks, and the System.
This obligation extends to ensuring that the franchisee's officers, directors, owners, designated managers, employees, representatives, or agents do not engage in any conduct that is unlawful or damaging to the goodwill or public image of the Marks or System. Franchisees are also expected to participate in all quality assurance, customer service, and customer satisfaction programs that Crepe De Licious requires.
Furthermore, franchisees must adhere to System Standards to clearly identify their operations and avoid any confusion among customers, creditors, lenders, investors, and the public regarding the ownership and operation of the franchised business. By complying with these requirements, Crepe De Licious franchisees contribute to maintaining and enhancing the brand's reputation and goodwill.