Is a Crepe De Licious franchisee required to participate in quality assurance programs?
Crepe_De_Licious Franchise · 2025 FDDAnswer from 2025 FDD Document
- 5.06 Goodwill. You will use reasonable efforts to protect, maintain and promote the trade name "Crepe de licious" (or other trade name we approve) and our distinguishing characteristics, the other Marks and the System. You will not permit or allow your officers, directors, owners, Designated Managers, employees, representatives or agents to engage in conduct which is unlawful or damaging to the goodwill or public image of the Marks or System. You will participate in all quality assurance, customer service and customer satisfaction programs we require in good faith. You will follow System Standards for identification of your operations and for you to avoid confusion on the part of customers, creditors, lenders, investors and the public as to the ownership and operation of the Franchised Business.
Source: Item 22 — CONTRACTS (FDD page 57)
What This Means (2025 FDD)
According to Crepe De Licious's 2025 Franchise Disclosure Document, franchisees are required to participate in quality assurance programs. Specifically, the franchise agreement states that franchisees must participate in all quality assurance, customer service, and customer satisfaction programs that Crepe De Licious requires, and they must do so in good faith. This requirement is part of the broader effort to protect, maintain, and promote the Crepe De Licious trade name and system.
This obligation means that franchisees must actively engage in any programs implemented by Crepe De Licious to assess and improve the quality of products and services. These programs could involve various activities, such as customer surveys, on-site inspections, or adherence to specific operational standards outlined in the operations manual. The purpose is to ensure consistency and high standards across all Crepe De Licious locations.
By mandating participation in these programs, Crepe De Licious aims to maintain a positive brand image and customer experience. Franchisees should be prepared to allocate resources and time to fulfill these requirements. Failure to participate or meet the standards set by these programs could potentially lead to breaches of the franchise agreement.
Prospective franchisees should inquire about the specific details of these quality assurance programs during their due diligence. Understanding the scope, frequency, and requirements of these programs will help them assess the operational and financial implications of owning a Crepe De Licious franchise.