Is a Crepe De Licious franchisee required to follow the suggested retail prices provided by Crepe De Licious?

According to the 2025 Crepe De Licious Franchise Disclosure Document, franchisees are not required to adhere to the franchisor's suggested retail prices. Crepe De Licious will provide product information and suggested retail prices for approved items or services. However, the franchisee has the autonomy to set their own prices.

This flexibility allows franchisees to adapt to local market conditions and adjust pricing strategies as needed. For example, a Crepe De Licious location in a high-cost urban area might need to charge higher prices than a location in a more rural setting to cover operational costs and maintain profitability.

While franchisees are not bound by the suggested retail prices, it is essential to consider the franchisor's recommendations and conduct thorough market research to determine optimal pricing that balances profitability and customer satisfaction. Franchisees should also be aware of any brand standards or guidelines that may influence pricing decisions.