Must a Crepe De Licious franchisee obtain fictitious or assumed name registrations?

According to Crepe De Licious's 2025 Franchise Disclosure Document, franchisees are required to obtain any fictitious or assumed name registrations that may be required under applicable law. This means that if the franchisee operates under a name different from their legal name (e.g., using a business name like "Crepe Corner" instead of their personal name or registered company name), they must register that fictitious name with the relevant government authorities. The specific requirements for fictitious name registration vary by state and local jurisdiction.

This requirement ensures that the public can identify the true owner of the business operating under the assumed name. It also allows Crepe De Licious to maintain brand consistency and ensure that all franchisees are operating legally. Failure to comply with fictitious name registration laws can result in fines, legal penalties, and potential issues with enforcing contracts or opening bank accounts under the business name.

Prospective Crepe De Licious franchisees should consult with legal counsel to determine whether fictitious name registration is required in their specific location and to ensure compliance with all applicable laws and regulations. They should also confirm with Crepe De Licious the approved naming conventions and branding guidelines to avoid any conflicts or trademark issues.