What must a Crepe De Licious franchisee indicate in contracts and advertisements?

According to Crepe De Licious's 2025 Franchise Disclosure Document, franchisees must clearly indicate their independent status in all contracts, advertisements, and with a conspicuous sign in their Crepe De Licious Business. Specifically, they must state that they are an independently-owned and operated licensed franchisee of Crepe de licious Holding USA, Inc. This requirement ensures that customers understand that the individual Crepe De Licious location is not directly owned by the parent company but is instead operated by a franchisee.

This disclosure is a common practice in franchising, designed to manage customer expectations and clarify the relationship between the franchisor and franchisee. By requiring franchisees to identify themselves as independently owned and operated, Crepe De Licious aims to avoid any potential confusion about liability or responsibility for the goods and services provided at each location. This also protects the brand's reputation by ensuring that each franchisee is accountable for their own business practices.

Furthermore, the FDD states that franchisees cannot use the Crepe De Licious name or marks as part of a corporate name or with modifying words, designs, or symbols without prior written consent from Crepe De Licious. Franchisees are also prohibited from using the marks in the sale of unauthorized products or services, or in any manner not authorized by Crepe De Licious. These restrictions are in place to maintain brand consistency and prevent misuse of the Crepe De Licious trademarks, ensuring that the brand's image and reputation are protected across all franchise locations.