Where can a Crepe De Licious franchisee find authorized uses of the Marks?
Crepe_De_Licious Franchise · 2025 FDDAnswer from 2025 FDD Document
the Marks, and you will not challenge ownership of the Marks or our right to use the Marks. Except as expressly provided in this Agreement, you will not acquire any rights to the Marks. Your right to use the Marks is merely a nonexclusive license, derived solely under this Agreement.
10.02 Registration. We or our affiliates have taken and will take all steps reasonably necessary, in our and their sole opinion, to preserve and protect ownership of, and the validity of, the Marks. You will not apply for governmental registration of the Marks, or contest the registration status of the Marks. You will display the Marks, and give notice of trademark registration and claims in the following manner: "CREPE DE LICIOUS" (or as otherwise required in the Operations Manual). You will cooperate fully and in good faith with us and our affiliates for the purpose of maintaining registrations and prosecuting applications for the Marks, and otherwise securing and preserving their rights in and to the Marks.
10.03 Use of the Marks. You will not use the Marks unless you have our prior express written consent. Before each intended use of any material of any nature which bears any of the Marks, you will submit to us samples of the materials. We will review samples of all marketing materials and other materials bearing our Marks you submit to us for approval, and we will notify you of our decision. You will use the Marks only as expressly authorized by this Agreement, the Operations Manual or as we otherwise provide in writing. Unauthorized use of the Marks by you will constitute a breach of this Agreement, and an infringement of our rights in and to the Marks. You will take all steps necessary or appropriate to preserve the goodwill and prestige of the Marks. You will use the Marks only in connection with the Franchised Business. You will not use any Mark in your corporate name or legal name, but you may use a Mark in an assumed business or trade name if you first obtain our prior express written consent.
Source: Item 22 — CONTRACTS (FDD page 57)
What This Means (2025 FDD)
According to the 2025 Crepe De Licious Franchise Disclosure Document, the authorized uses of the Marks, including the "CREPE DE LICIOUS" trademark, are specified in writing within the System Standards and the Operations Manual. The Franchise Agreement grants franchisees the right to use the Marks in connection with their Franchised Business, but this use is strictly limited to the standards outlined by Crepe De Licious.
Crepe De Licious retains the right to modify these standards periodically, and franchisees are required to adhere to any amendments or supplements made to the System Standards. Franchisees must display the Marks and provide notice of trademark registration as required in the Operations Manual.
It is important for prospective Crepe De Licious franchisees to understand that they cannot use the Marks in any manner not explicitly authorized, and they must follow the guidelines set forth by Crepe De Licious to maintain brand consistency and protect the integrity of the trademarks. Franchisees should consult the Operations Manual and any written communications from Crepe De Licious to ensure compliance with the current standards for using the Marks.