Is a Crepe De Licious franchisee allowed to create their own gift cards or certificates?
Crepe_De_Licious Franchise · 2025 FDDAnswer from 2025 FDD Document
You will not create or issue any gift cards/certificates and will only sell gift cards/certificates that have been issued or sponsored by us and which are accepted at all Crepe de licious Businesses, and you will not issue coupons or discounts of any type except as approved by us.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 29–40)
What This Means (2025 FDD)
According to the 2025 Crepe De Licious Franchise Disclosure Document, franchisees are not allowed to create their own gift cards or certificates. Instead, they are required to sell only those gift cards or certificates that have been issued or sponsored by Crepe De Licious, which are accepted at all locations. Additionally, franchisees cannot issue coupons or discounts unless they have received approval from Crepe De Licious.
This policy ensures brand consistency and uniformity across all Crepe De Licious franchise locations. By centralizing the issuance of gift cards and controlling coupon distribution, Crepe De Licious aims to maintain a standardized promotional strategy and prevent unauthorized discounts that could negatively impact the brand's perceived value.
As a prospective franchisee, it is crucial to adhere to these guidelines to remain compliant with the franchise agreement. Deviating from the approved promotional strategies could result in penalties or other repercussions. Franchisees should consult with Crepe De Licious for any promotional ideas to ensure they align with the brand's overall marketing strategy.