What factors can the Crepe De Licious franchisor consider when making decisions?
Crepe_De_Licious Franchise · 2025 FDDAnswer from 2025 FDD Document
mutual promises, the parties agree as follows:
1. RECITALS
- 1.01 System and Marks. We have the right to use and to license to our franchisees a proprietary and distinctive system ("System") relating to the establishment and operation of Crepe de licious restaurants and kiosks which make and sell some or all of the following: crepe-based dishes and other specialty food items, gelato, beverage items and other items. We also have the right to use and to license to our franchisees certain service marks, trademarks, trade names, trade dress, logos, slogans and commercial symbols used to identify the restaurant or kiosk or particular items and services offered (collectively, the "Marks").
- 1.02 Desire to Franchise. You desire, upon the terms and conditions set forth in this Agreement, to obtain a license to use the System and Marks in the establishment and operation of a Crepe de licious unit ("Restaurant, Kiosk, or Food Truck") to engage in the business of making and selling some or all of the following: crepe-based dishes and other specialty food items, gelato, beverage items and other items ("Franchised Business"). We are willing, upon the terms and conditions set forth herein, to license you to establish and operate the Franchised Business using the Marks and the System in a Restaurant, Kiosk, or Food Truck at an approved location. Unless the context indicates otherwise, capitalized terms have the meaning ascribed to them in this Agreement.
2. GRANT AND LIMITATIONS
2.01 Grant of Franchise. Subject to all of the terms and conditions in this Agreement, we grant to you, and you accept, the license ("Franchise") to use the System and the Marks in connection with the establishment and operation of a Franchised Business at a Restaurant, Kiosk, or Food Truck situated at the specific location ("Approved Location") set forth in Attachment A to this Agreement.
2.02 Limitations on Grant.
- (a) System Standards.
Source: Item 22 — CONTRACTS (FDD page 57)
What This Means (2025 FDD)
According to the 2025 Crepe De Licious FDD, the franchisor has the right to use and license a proprietary system related to the establishment and operation of Crepe De Licious restaurants and kiosks. This system involves making and selling crepe-based dishes, specialty food items, gelato, beverage items, and other related products. The franchisor also owns the rights to license service marks, trademarks, trade names, trade dress, logos, slogans, and commercial symbols, collectively known as the "Marks," to identify the restaurants or kiosks.
The franchisor's system includes distinctive exterior and interior designs, decor, color schemes, fixtures, and furnishings. It also encompasses recipes, standards, and specifications for products, equipment, materials, and supplies. Furthermore, the system includes uniform standards, specifications, and procedures for operations, purchasing and sourcing, inventory and management control, training, assistance, and marketing and promotional programs. The FDD states that the franchisor can change, improve, and further develop all these aspects of the system over time.
Crepe De Licious also considers factors related to territory when making decisions. Final territory definitions are based on current population, geographic, and demographic properties at the time of purchase. Any unreserved territory remains available for sale to other franchisees. Additionally, when a franchisee seeks to transfer their franchise, Crepe De Licious may require the transferee to meet the then-current standards and requirements for becoming a franchisee, and may also require the payment of a transfer fee.