Who is the exclusive licensor of the Crepe De Licious Marks?
Crepe_De_Licious Franchise · 2025 FDDAnswer from 2025 FDD Document
our Crepe de licious Franchise.
The Marks and the System are owned by Holdings, and are licensed exclusively to us. Holdings has granted us an exclusive license ("Trademark License") to use the Marks to franchise the System in the United States. The Trademark License is for ten years and began on December 23, 2014. It will automatically renew for subsequent ten-year periods provided we are not in default or do not materially breach the Trademark License agreement by engaging in any activity which damages the Marks or the goodwill of the System. If the Trademark License agreement is terminated, Holdings has agreed to license the use of the Marks directly to our franchisees until such time as each franchise agreement expires or is otherwise terminated.
Source: Item 13 — TRADEMARKS (FDD pages 43–45)
What This Means (2025 FDD)
According to Crepe De Licious's 2025 Franchise Disclosure Document, the Marks and the System are owned by Holdings, and are licensed exclusively to Crepe De Licious. Holdings has granted Crepe De Licious an exclusive license to use the Marks to franchise the System in the United States. This Trademark License began on December 23, 2014, and is for ten years. It will automatically renew for subsequent ten-year periods provided Crepe De Licious is not in default or does not materially breach the Trademark License agreement by engaging in any activity which damages the Marks or the goodwill of the System.
If the Trademark License agreement is terminated, Holdings has agreed to license the use of the Marks directly to Crepe De Licious franchisees until each franchise agreement expires or is otherwise terminated. This provides some security for franchisees, as they would still be able to use the brand's trademarks even if the relationship between Crepe De Licious and Holdings were to end.
It is important to note that Crepe De Licious does not have a federal registration for their principal trademark, which means their trademark does not have as many legal benefits and rights as a federally registered trademark. However, Holdings has registrations with the United States Patent and Trademark Office (USPTO) for several Marks, including CREPE DE LICIOUS and Crêpe Delicious Urban Cafê.