Does the definition of 'Marks' for Crepe De Licious include trade dress?
Crepe_De_Licious Franchise · 2025 FDDAnswer from 2025 FDD Document
e Territory"* means the territory granted to you pursuant to a franchise agreement with us.
"Intellectual Property" means, collectively or individually, our Marks, Copyrights, Know-how, and System.
"Know-how" means all of our trade secrets and other proprietary information relating to the development, construction, marketing, and/or operation of a Crepe de licious business, including, but not limited to, methods, techniques, s
Source: Item 22 — CONTRACTS (FDD page 57)
What This Means (2025 FDD)
According to Crepe De Licious's 2025 Franchise Disclosure Document, the definition of "Marks" includes trade dress. Specifically, the definition encompasses logotypes, service marks, and trademarks involved in the operation of a Crepe De Licious business.
This definition extends to any distinctive trade dress used to identify a Crepe De Licious Business, whether currently in use or developed in the future. This means the overall look and feel of the restaurant, including elements like store design, layout, and decor, are protected under the "Marks" designation.
For a prospective franchisee, this means they are licensed to use not only the brand name and logos but also the established trade dress of Crepe De Licious. It also means they must adhere to the franchisor's standards for the restaurant's appearance and presentation to maintain brand consistency and avoid infringing on the protected "Marks".
Crepe De Licious protects its brand identity through trademarks and trade dress. Franchisees must maintain these standards.