What is the definition of 'Local Advertising Requirement' for a Crepe De Licious franchise?
Crepe_De_Licious Franchise · 2025 FDDAnswer from 2025 FDD Document
ain a telephone number for exclusive use in connection with the Franchised Business, and this telephone number will be deemed to be our property.
- 5.15 Directory Listings. You will obtain and maintain at your expense white pages and yellow pages listings for the Restaurant, Kiosk, or Food Truck, as required by System Standards, and in the form provided by or expressly approved by us, in the principal telephone directory serving your Approved Location. If other Crepe de licious franchisees are served by the same directory, we may require a group listing of all franchised businesses in the area, and, in that case, the costs of the listing will be reasonably allocated among these franchised businesses. You will timely pay your share of these costs.
- 5.16 Internet Listing. You will not, directly or indirectly, create or maintain an Internet web page, website address or Internet directory listing relating in any way to your Restaurant, Kiosk, or Food Truck, or which uses any Marks. You are prohibited from conducting any aspect of the Franchised Business through the Internet (except email communications).
Source: Item 22 — CONTRACTS (FDD page 57)
What This Means (2025 FDD)
Based on the 2025 Crepe De Licious Franchise Disclosure Document, there is no explicit definition of 'Local Advertising Requirement'. However, the FDD does outline several requirements and restrictions related to advertising and marketing for franchisees.
Specifically, Crepe De Licious franchisees must obtain and maintain white and yellow pages listings as required by the System Standards and in a form approved by the franchisor. If multiple Crepe De Licious franchises are in the same directory area, the franchisor may require a group listing, with costs reasonably allocated among the franchisees. Franchisees are also required to get the franchisor's approval for advertising and other approval requests, which the franchisor will not unreasonably delay.
Furthermore, franchisees are prohibited from creating or maintaining any internet web page, website address, or internet directory listing related to their restaurant that uses any of the brand's marks. Franchisees are also generally prohibited from conducting any aspect of the franchised business through the internet, except for email communications. If a franchisee violates any of these advertising provisions, they may be subject to an unauthorized advertising fee of $500 per occurrence, payable to the Advertising Fund.