What are considered 'Identifiers' that a Crepe De Licious franchisee must relinquish upon termination or expiration of the agreement?
Crepe_De_Licious Franchise · 2025 FDDAnswer from 2025 FDD Document
1.01 System and Marks. We have the right to use and to license to our franchisees a proprietary and distinctive system ("System") relating to the establishment and operation of Crepe de licious restaurants and kiosks which make and sell some or all of the following: crepe-based dishes and other specialty food items, gelato, beverage items and other items. We also have the right to use and to license to our franchisees certain service marks, trademarks, trade names, trade dress, logos, slogans and commercial symbols used to identify the restaurant or kiosk or particular items and services offered (collectively, the "Marks").
Source: Item 22 — CONTRACTS (FDD page 57)
What This Means (2025 FDD)
According to the 2025 Crepe De Licious Franchise Disclosure Document, upon termination of the franchise agreement, the franchisee must discontinue using all elements of the Crepe De Licious 'System and Marks'. The 'System' encompasses the methods for operating a Crepe De Licious business, including the confidential operations manual, proprietary programs, and operating systems. The 'Marks' include the logotypes, service marks, trademarks like 'CREPE DE LICIOUS', trade names, and trade dress used to identify the Crepe De Licious business.
This means a former franchisee cannot continue to operate a similar crepe business using the same methods, branding, or identifying characteristics that are associated with Crepe De Licious. This obligation protects the Crepe De Licious brand and ensures that customers can reliably associate the 'System and Marks' with the official Crepe De Licious franchise.
This requirement is standard in franchising. It prevents confusion in the marketplace and protects the integrity of the brand. A prospective Crepe De Licious franchisee should understand that they are only permitted to use these identifiers while they are an active franchisee in good standing. Once the franchise agreement ends, so does their right to use the brand's intellectual property.