Can Crepe De Licious change its online policies and procedures?
Crepe_De_Licious Franchise · 2025 FDDAnswer from 2025 FDD Document
We may allow you to market your Crepe de licious Business through social media sites so long as you follow our online policies and procedures, which are contained in the Operations Manual. Our online policies and procedures may change as technology and the Internet changes. Under our online policies and procedures, we may retain the sole right to market on the Internet, including all use of websites, domain names, advertising, and co-branding arrangements. We may not allow you to independently market on the Internet, or use any domain name, address, locator, link, metatag, or search technique with words or symbols similar to the Marks. We may require you to allow us access to your social media pages to manage content. Our online policy may completely prohibit you from any use of the Marks in social networking sites or other online use.
Source: Item 16 — RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL (FDD pages 47–48)
What This Means (2025 FDD)
According to the 2025 Crepe De Licious FDD, Crepe De Licious retains the right to modify its online policies and procedures as technology and the Internet evolve. This is highlighted in Item 16, which states that the franchisee must adhere to Crepe De Licious's online policies and procedures outlined in the Operations Manual.
This means that as a franchisee, you must stay informed about any changes to these policies and adapt your online marketing strategies accordingly. Crepe De Licious may retain the sole right to market on the Internet, including all use of websites, domain names, advertising, and co-branding arrangements. They may also require access to your social media pages to manage content or even prohibit the use of their marks on social networking sites.
While franchisees can promote their business through alternate online strategies consistent with Crepe De Licious's online policy, these policies can change at the franchisor's discretion. This gives Crepe De Licious significant control over the brand's online presence and marketing efforts, which is a fairly common practice in franchising to maintain brand consistency and protect its reputation. Franchisees should be aware that they may need to adjust their online marketing efforts to comply with any changes implemented by Crepe De Licious.