Can Crepe De Licious own businesses using the Marks and System outside of the Territory?
Crepe_De_Licious Franchise · 2025 FDDAnswer from 2025 FDD Document
We, and our affiliates, have the right to operate, and to license others to operate, Crepe de licious Restaurants, Kiosks, and Food Trucks at any location outside the Territory, even if doing so will or might affect your operation of your Crepe de licious Restaurant, Kiosk, and Food Truck. We retain the right, for ourselves and our affiliates, on any terms we deem advisable, and without granting you any rights:
- 1 to own, franchise, establish and/or operate, and license others to establish and operate, businesses using the Marks and System outside of the Territory, regardless of the proximity to your Crepe de licious Restaurant, Kiosk, or Food Truck (even if there may be some impact to your Crepe de licious Business);
Source: Item 12 — TERRITORY (FDD pages 40–43)
What This Means (2025 FDD)
According to Crepe De Licious's 2025 Franchise Disclosure Document, Crepe De Licious and its affiliates retain the right to operate or license others to operate Crepe De Licious Restaurants, Kiosks, and Food Trucks at any location outside the franchisee's territory. This right exists even if it potentially impacts the franchisee's business. Specifically, Crepe De Licious reserves the right to own, franchise, establish, and/or operate businesses using the Marks and System outside of the franchisee's territory, regardless of proximity.
This means that a Crepe De Licious franchisee's territory is not a guarantee against competition from the franchisor itself or from other franchisees outside of the designated area. While the franchisee is granted a territory, Crepe De Licious maintains the freedom to expand its brand's presence beyond those boundaries. This is a fairly standard practice in franchising, as franchisors typically need the flexibility to grow and adapt to market conditions.
For a prospective franchisee, this highlights the importance of carefully evaluating the specific territory being offered and understanding the potential for competition from other Crepe De Licious locations. While a defined territory provides some level of market exclusivity, it is not absolute, and the franchisor retains significant control over brand expansion. This should be a key consideration in assessing the overall opportunity and potential for success with a Crepe De Licious franchise.