Who benefits from the Crepe De Licious Franchise Agreement?
Crepe_De_Licious Franchise · 2025 FDDAnswer from 2025 FDD Document
This Franchise Agreement ("Agreement") is made by and between Crepe Delicious Holding USA, Inc., a Delaware corporation headquartered at 147 Citation Drive, Unit 29, Concord, Ontario, Canada L4K 2P8 ("we" or "us"), and the franchisee identified on the signature page of this Agreement ("you") as of the date specified as the "Effective Date" on the signature page. In consideration of the following mutual promises, the parties agree as follows:
1. RECITALS
- 1.01 System and Marks. We have the right to use and to license to our franchisees a proprietary and distinctive system ("System") relating to the establishment and operation of Crepe de licious restaurants and kiosks which make and sell some or all of the following: crepe-based dishes and other specialty food items, gelato, beverage items and other items. We also have the right to use and to license to our franchisees certain service marks, trademarks, trade names, trade dress, logos, slogans and commercial symbols used to identify the restaurant or kiosk or particular items and services offered (collectively, the "Marks").
- 1.02 Desire to Franchise. You desire, upon the terms and conditions set forth in this Agreement, to obtain a license to use the System and Marks in the establishment and operation of a Crepe de licious unit ("Restaurant, Kiosk, or Food Truck") to engage in the business of making and selling some or all of the following: crepe-based dishes and other specialty food items, gelato, beverage items and other items ("Franchised Business"). We are willing, upon the terms and conditions set forth herein, to license you to establish and operate the Franchised Business using the Marks and the System in a Restaurant, Kiosk, or Food Truck at an approved location. Unless the context indicates otherwise, capitalized terms have the meaning ascribed to them in this Agreement.
Source: Item 22 — CONTRACTS (FDD page 57)
What This Means (2025 FDD)
According to the 2025 Crepe De Licious Franchise Disclosure Document, the Franchise Agreement is made between Crepe Delicious Holding USA, Inc. and the franchisee. Crepe De Licious benefits by licensing its proprietary system, marks, and methods to franchisees, allowing them to expand the brand's presence. The franchisee benefits by gaining the right to use the Crepe De Licious System and Marks to operate a Crepe De Licious restaurant, kiosk, or food truck.
Crepe De Licious retains the right to use its Marks and System outside the franchisee's territory, including owning, franchising, or operating businesses. They can also contract with third-party delivery and ghost kitchen companies, even within a franchisee's territory, without compensating the franchisee. Additionally, Crepe De Licious can sell proprietary items through various retail channels, impacting the franchisee's business.
Prospective franchisees should understand that while they gain the right to operate under the Crepe De Licious brand, the agreement also grants Crepe De Licious significant control over brand development and distribution channels, potentially impacting the franchisee's market and revenue. Franchisees must adhere to the agreement's terms and conditions to maintain their licensed rights.