Who has the authority to revise a Crepe De Licious Food Truck Territory?

According to the 2025 Crepe De Licious Franchise Disclosure Document, Crepe De Licious retains the sole discretion to revise a Food Truck Territory at any time during the Franchise Agreement. This means that while a franchisee operates a Crepe De Licious food truck, the franchisor has the power to change the territory boundaries. This is a notable difference from the territory rights granted for a traditional Crepe De Licious restaurant or kiosk, where the territory is typically a five-mile radius or an assigned list of zip codes. Food Truck territories are based on zip codes.

This discretion allows Crepe De Licious to adjust territories based on market conditions, competition, or other strategic factors. For a franchisee, this implies a lack of control over their operating area and potential instability in their business environment. The franchisee should be aware that the territory could be reduced or altered, potentially impacting their sales and profitability.

Unlike restaurant or kiosk locations, the territory granted to a Crepe De Licious food truck is not exclusive. The FDD states that franchisees may face competition from other franchisees, outlets owned by Crepe De Licious, other channels of distribution, or competitive brands that Crepe De Licious controls. Additionally, third-party delivery services or ghost kitchens utilized by the franchise system may also create competition within a franchisee's territory.

Prospective Crepe De Licious franchisees should carefully consider the implications of this revision right and the non-exclusive nature of the territory. It would be prudent to discuss with Crepe De Licious the criteria and processes they use for revising territories, as well as the potential impact on a franchisee's business. Understanding these factors can help a franchisee better assess the risks and opportunities associated with operating a Crepe De Licious food truck.