What assistance and consultation does Crepe De Licious deem advisable regarding required signs?
Crepe_De_Licious Franchise · 2025 FDDAnswer from 2025 FDD Document
5.08 Maintenance of Restaurant, Kiosk, or Food Truck. You will install and maintain at the Restaurant, Kiosk, or Food Truck, at your expense, all furnishings, fixtures, equipment, and signs as required by the System Standards.
5.05 Restaurant, Kiosk, or Food Truck Image. You will at all times maintain your Restaurant, Kiosk, or Food Truck according to the System Standards, including those standards prescribed in the Operations Manual, such as standards and specifications relating to the safety, maintenance, cleanliness, sanitation, function and appearance of the Restaurant, Kiosk, or Food Truck and your equipment and signs
5.15 Directory Listings. You will obtain and maintain at your expense white pages and yellow pages listings for the Restaurant, Kiosk, or Food Truck, as required by System Standards, and in the form provided by or expressly approved by us, in the principal telephone directory serving your Approved Location.
Other than the limited rights expressly granted to you under this Agreement, we (on behalf of ourselves and our affiliates) reserve all rights to use the Marks and System, including the following rights, in any manner and on any terms and conditions we deem advisable, and without granting you any rights, accommodation or compensation:
Source: Item 22 — CONTRACTS (FDD page 57)
What This Means (2025 FDD)
According to the 2025 Crepe De Licious FDD, franchisees are required to install and maintain all required signs at their own expense, adhering to the System Standards. Crepe De Licious also maintains the right to use the marks and system in any manner they deem advisable.
Crepe De Licious requires franchisees to maintain their Restaurant, Kiosk, or Food Truck according to the System Standards, which include standards and specifications relating to the appearance of the Restaurant, Kiosk, or Food Truck and the franchisee's signs. Franchisees must also obtain and maintain white pages and yellow pages listings for the Restaurant, Kiosk, or Food Truck, as required by System Standards, and in the form provided by or expressly approved by Crepe De Licious.
These stipulations ensure brand consistency and quality across all Crepe De Licious locations. By mandating adherence to specific standards for signs and directory listings, Crepe De Licious aims to protect its brand image and avoid customer confusion. The brand also retains control over how its marks and system are used, allowing it to adapt and evolve its strategies as needed.