Does Crepe De Licious have to approve a franchisee's local advertising materials?
Crepe_De_Licious Franchise · 2025 FDDAnswer from 2025 FDD Document
s written consent.
- (f) Marketing Approval. We may negotiate marketing programs with suppliers and obtain advertising allowances for doing so. We will review and approve advertising and your other approval requests under this Agreement and will not unreasonably delay our approvals or disapprovals allowed or required by this Agreement. If you violate any provision of this Section, in addition to all other remedies available to us, you will pay an unauthorized advertising fee of $500 per occurrence to the Advertising Fund to offset the damage caused by your breach.
- 5.14 Telephone. You will obtain a telephone number for exclusive use in connection with the Franchised Business, and this telephone number will be deemed to be our property.
- 5.15 Directory Listings. You will obtain and maintain at your expense white pages and yellow pages listings for the Restaurant, Kiosk, or Food Truck, as required by System Standards, and in the form provided by or expressly approved by us, in the principal telephone directory serving your Approved Location. If other Crepe de licious franchisees are served by the same directory, we may require a group listing of all franchised businesses in the area, and, in that case, the costs of the listing will be reasonably allocated among these franchised businesses.
Source: Item 22 — CONTRACTS (FDD page 57)
What This Means (2025 FDD)
According to the 2025 Crepe De Licious Franchise Disclosure Document, franchisees must obtain approval from Crepe De Licious for advertising and other approval requests. Crepe De Licious states that they will review and approve advertising and other requests without unreasonable delay.
If a franchisee violates the advertising guidelines set forth in the franchise agreement, Crepe De Licious can require the franchisee to pay an unauthorized advertising fee of $500 per occurrence to the Advertising Fund. This fee is intended to offset any damage caused by the franchisee's breach of the agreement.
Franchisees are also required to obtain and maintain white and yellow pages listings as required by the System Standards and in a form provided or expressly approved by Crepe De Licious. If other Crepe De Licious franchisees are served by the same directory, Crepe De Licious may require a group listing, with costs reasonably allocated among the franchisees. Franchisees are also prohibited from creating or maintaining any internet web page, website address, or internet directory listing related to their Restaurant, Kiosk, or Food Truck, or which uses any of the Crepe De Licious marks.