When is the Crepe De Licious Advertising Fee due?

According to the 2025 Crepe De Licious Franchise Disclosure Document, franchisees are required to pay an advertising fee of 3% of their monthly Gross Revenues. This Advertising Fee must be paid at the same time as the Royalty Fee, and is based on the Gross Revenues generated in the previous reporting period.

This means that a Crepe De Licious franchisee's advertising fee payment schedule is directly tied to their royalty fee payment schedule, creating a consistent and predictable payment process. The advertising fee contributes to the national advertising fund, which Crepe De Licious uses for marketing, advertising, and promotional activities to benefit the brand as a whole.

In addition to the advertising fund contribution, franchisees must also spend the greater of $500 or 1% of their Gross Revenues on local advertising each month. If a franchisee fails to meet this local advertising requirement, they must pay the difference to Crepe De Licious or, if established, to the Advertising Fund. Franchisees are also required to spend at least $2,500 on local advertising and marketing activities in connection with their grand opening, with proof of expenditures due within 30 days of opening.