Who administers the Crepe De Licious Advertising Fund?
Crepe_De_Licious Franchise · 2025 FDDAnswer from 2025 FDD Document
ame basis as franchisees.
The Advertising Fund will be administered by us, or one of our affiliates or designees, in our discretion, and one or more franchisees. We may use a professional advertising agency or media buyer to assist us. The Advertising Fund will be in a separate bank account, commercial account, or savings account.
We have complete discretion on how the Advertising Fund will be utilized. We may use the Advertising Fund for local, regional, or national marketing, advertising, sales promotion and promotional materials, public and consumer relations, website development and search engine optimization, the development of technology for the System, and any other purpose to promote the Crepe de licious brand. We may reimburse ourselves, our authorized representatives, or our affiliates from the Advertising Fund for administrative costs, independent audits, reasonable accounting, bookkeeping, reporting, and legal
expenses, taxes, and all other direct or indirect expenses associated with the programs funded by the Advertising Fund. We do not guarantee that advertising expenditures from the Advertising Fund will benefit you or any other franchisee directly, on a pro rata basis, or at all. We are not obligated to spend any amount on advertising in the geographical area where you are or will be located. We will not use the Advertising Fund contributions for advertising that is principally a solicitation for the sale of Franchises, but we reserve the right to include a notation in any advertisement indicating "Franchises Available" or similar phrasing, or include information regarding acquiring a Franchise on or as a part of materials and items produced by or for the Advertising Fund.
We assume no fiduciary duty to you or other direct or indirect liability or obligation to collect amounts due to the Advertising Fund or to maintain, direct, or administer the Advertising Fund. Any unused funds in any calendar year will be applied to the following year's funds, and we reserve the right to contribute or loan additional funds to the Advertising Fund on any terms we deem reasonable.
The Advertising Fund is not audited.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 29–40)
What This Means (2025 FDD)
According to Crepe De Licious's 2025 Franchise Disclosure Document, the Advertising Fund will be administered by Crepe De Licious itself, or one of its affiliates or designees, at their discretion, and may include one or more franchisees. Crepe De Licious has complete discretion on how the Advertising Fund will be utilized and may use a professional advertising agency or media buyer to assist them. The fund will be held in a separate bank, commercial, or savings account.
Crepe De Licious may use the Advertising Fund for various marketing and promotional activities, including local, regional, or national advertising, sales promotions, public relations, website development, and technology development for the Crepe De Licious system. They can also reimburse themselves, their representatives, or affiliates for administrative costs, audits, accounting, legal expenses, taxes, and other expenses related to the programs funded by the Advertising Fund.
It is important to note that Crepe De Licious does not guarantee that advertising expenditures will directly benefit each franchisee on a pro rata basis or at all, and they are not obligated to spend any amount on advertising in a specific franchisee's geographical area. Furthermore, Crepe De Licious assumes no fiduciary duty to franchisees regarding the Advertising Fund. Any unused funds at the end of the year will be carried over to the following year, and Crepe De Licious reserves the right to contribute or loan additional funds to the Advertising Fund.