Does Creative World School provide samples of advertising materials to franchisees, and at what cost?
Creative_World_School Franchise · 2025 FDDAnswer from 2025 FDD Document
ensure that expenditures by the Marketing Fund in or affecting any geographic area are proportionate or equivalent to the contributions to the Marketing Fund by Schools operating in that geographic area or that any School will benefit directly or in proportion to its contribution to the Marketing Fund from the development of advertising and marketing materials or the placement of advertising. Except as expressly provided in this Section, we assume no direct or indirect liability or obligation to you with respect to collecting amounts due to the Marketing Fund.
12.05 Advertising and Promotion. You agree that any advertising, promotion and marketing you conduct will be completely clear and factual and not misleading and conform to the highest standards of ethical marketing and the promotion policies which we prescribe from time to time. Samples of all advertising, promotional and marketing materials which we have not prepared or previously approved must be submitted to us for approval before you use them. If you do not receive written disapproval within 30 days after our receipt of such materials, we will be deemed to have given the required approval. You may not use any advertising or promotional materials that we have disapproved.
In addition to your required Marketing Contributions and the required grand opening advertising expenditures of $7,000 to $15,000, you are obligated to allocate 0.5% of your Gross Revenues quarterly for advertising and promotion of the School. We may review your books and records relating to your expenditures for such advertising and promotion. If we determine that you have not spent the r
Source: Item 23 — RECEIPTS (FDD pages 80–247)
What This Means (2025 FDD)
According to Creative World School's 2025 Franchise Disclosure Document, franchisees are required to submit any advertising, promotional, and marketing materials not prepared or previously approved by Creative World School for approval. If the franchisee does not receive written disapproval within 30 days of Creative World School receiving the materials, approval is considered to be granted. Franchisees are prohibited from using any advertising or promotional materials that Creative World School has disapproved. The FDD does not specify a cost for this service.
Beyond the approval process, Creative World School mandates that all franchisee-led advertising and promotion be clear, factual, and adhere to ethical marketing standards and promotion policies set by Creative World School. Franchisees must allocate 0.5% of their gross revenues quarterly for local advertising and promotion, in addition to required marketing contributions and grand opening advertising expenditures that range from $7,000 to $15,000.
Creative World School retains the right to review a franchisee's financial records related to advertising and promotion expenditures. If it is determined that a franchisee has not spent the required amount, Creative World School can demand that the unexpended funds be paid into the Marketing Fund. Additionally, franchisees may be required to contribute to a local advertising cooperative, if one is established, up to 1% of their weekly gross revenues.
Prospective franchisees should inquire with Creative World School about any potential fees associated with the review and approval of advertising materials, as well as further details regarding the Marketing Fund and the criteria used to evaluate advertising expenditures.