Who is deemed to own all aspects of the physical embodiment of the Art between Creative World School and the franchisee?
Creative_World_School Franchise · 2025 FDDAnswer from 2025 FDD Document
We use, promote and license certain trademarks, service marks, logos, and other commercial symbols in the operation of Schools, including the trade and service marks "CREATIVE WORLD SCHOOL®," the design only mark described as "CHILDREN AND GLOBE" and other associated logos, designs, artwork and trade dress, which have gained and continue to gain public acceptance and goodwill, and may create, use and license additional trademarks, copyrighted works, Art, service marks and commercial symbols in conjunction with the operation of Schools (collectively, the "Marks"). We grant to persons who meet our qualifications and are willing to undertake the investment and effort, a franchise to own and operate a School offering the products and services we authorize and approve and utilizing the System. You have applied for a franchise to own and operate a School. You and we acknowledge and agree as follows:
Source: Item 23 — RECEIPTS (FDD pages 80–247)
What This Means (2025 FDD)
According to the 2025 Creative World School FDD, Creative World School and its affiliates retain ownership of the Art associated with the schools. The franchise agreement states that Creative World School utilizes trademarks, service marks, logos, and other commercial symbols, including the trade and service marks "CREATIVE WORLD SCHOOL®," and the design mark described as "CHILDREN AND GLOBE".
Creative World School may also create, use, and license additional trademarks, copyrighted works, Art, service marks, and commercial symbols in conjunction with the operation of Schools. These Marks have gained and continue to gain public acceptance and goodwill.
This means that while franchisees are granted the right to use these marks and Art within the scope of their franchise, they do not own them. This is a common practice in franchising, as it allows the franchisor to maintain brand consistency and control over the intellectual property associated with the brand. A prospective franchisee should understand that they are licensing the use of the Art and Marks and must adhere to the franchisor's guidelines and standards for their use.