Under what circumstances will Cream refuse to consider or approve an alternative supplier?
Cream Franchise · 2025 FDDAnswer from 2025 FDD Document
If you would like us to consider approving a supplier that is not an approved supplier, you must submit your request in writing before purchasing any items or services from that supplier. We will make all determinations about whether to approve an alternative supplier in our discretion based on our then-current criteria, which may change from time to time. We may also refuse to consider and/or approve any proposed alternative supplier for any reason whatsoever, including that we will not under any circumstances approve or consider any alternative supplier for Proprietary Products.
Source: Item 23 — RECEIPTS (FDD pages 61–192)
What This Means (2025 FDD)
According to Cream's 2025 Franchise Disclosure Document, Cream retains significant control over its supply chain and product sourcing. If a franchisee wishes to use a supplier that is not already approved, they must submit a written request for approval before making any purchases from that supplier. Cream has the discretion to approve or disapprove any alternative supplier based on its own criteria, which can change over time.
Cream may refuse to consider or approve an alternative supplier for any reason. Most notably, Cream will not, under any circumstances, approve or even consider an alternative supplier for "Proprietary Products". Proprietary Products are defined as the entire inventory and supply of ice cream products and certain other ingredients. Cream mandates that franchisees purchase these Proprietary Products exclusively from Cream, its designated affiliates, and/or required suppliers.
This policy ensures uniformity and quality control across all Cream locations, as the franchise agreement states that the purchase and use of Proprietary Products is critical to the quality, distinctiveness, and uniformity of the Cream system. This requirement also protects Cream's brand identity and operational standards.
For a prospective franchisee, this means they will have limited flexibility in sourcing products and must rely on Cream's approved suppliers, especially for core ingredients like ice cream. Franchisees should inquire about the list of Proprietary Products and the process for requesting alternative suppliers for non-proprietary items, as well as understand the criteria Cream uses for supplier approval.