What trademarks does Cream own and license for Jeni's Ice Creams Scoop Shops?

According to the 2025 FDD, Cream and its affiliates own, use, promote, and license trademarks, service marks, trade dress, and other commercial symbols for Jeni's Ice Creams Scoop Shops. These include the "Jeni's" trademark. Cream may also create, use, and license other trademarks, service marks, and commercial symbols to identify Jeni's Ice Creams Scoop Shops and their products and services. These are collectively referred to as the "Marks."

For a potential Cream franchisee, this means that the right to use the "Jeni's" trademark and other associated marks is granted as part of the franchise agreement. These marks are central to the operation of a Jeni's Ice Creams Scoop Shop, as they define the brand and help customers identify the business. Franchisees are expected to use these marks in accordance with Cream's standards and specifications.

Cream retains the right to modify or improve these marks over time, which means franchisees must stay updated with any changes to branding and marketing materials. Additionally, franchisees must discontinue the use of these marks upon termination or expiration of the franchise agreement. This includes de-identifying the shop to avoid any confusion that it is still affiliated with Cream, which involves removing signage and altering the shop's appearance.

Cream also reserves the right to use the trademarks for other business purposes and distribution channels, including selling products at retail, wholesale, or online, even within a franchisee's protected territory. This reservation of rights highlights that while franchisees have the right to operate under the Cream's trademarks, Cream retains broad control over their use and can leverage them in ways that may compete with individual franchise locations.